ZELENA TRANZICIJA ILI NORMATIVNA KOMPLIKACIJA: JAČANJE POLOŽAJA POTROŠAČA DIREKTIVOM (EU) 2024/825 I IZAZOVI AKTUELNE PRAKSE

10.51204/Anali_PFBU_26303A

Direktivom (EU) 2024/825 o jačanju položaja potrošača u zelenoj tranzici ji Evropski zakonodavac pokušava odgovoriti na izazove manipulativnog ze lenog marketinga i uspostaviti čvršći regulatorni okvir kojim će se osigurati bolja transparentnost okolišnih tvrdnji i drugih bitnih informacija o održivosti proizvoda. Zabranama neutemeljenih zavaravajućih okolišnih tvrdnji te uvo đenjem obveze informiranja o ocjeni popravljivosti proizvoda, trajanju softver skih ažuriranja, sprječavanjem ranog planiranog zastarijevanja proizvoda, Direktiva (EU) 2024/825 nastoji doprinijeti održivom razvoju na unutarnjem tržištu EU. U radu se prikazuju brojne uvedene novine u pogledu greenwashin ga i ranog planiranog zastarijevanja, popraćeno uz nova nacionalna rješenja, posebice u hrvatskom pravu, te aktualni primjeri iz prakse Suda EU i raznih država članica EU. Nakon sveobuhvatne analize pravila i prakse, postavlja se opravdano pitanje učinkovitosti novouvedenih rješenja i eventualnih nedosta taka koji mogu stajati na putu ciljevima zelene tranzicije i održivog razvoja.

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